Hey boo, I’ve got a story that might hit close to home for many of us in this thing here called bizness. Recently, I lost 27 pounds over about six months. Now, I'm not gonna play in your face and pretend it was all willpower and pilates. Maybe it’s my metabolism. Oh no wait it’s definitely ✨semaglutide✨It’s worked wonders, curbing my cravings and even affecting some long-standing habits. #workaddiction #dopaminechasing #selfmedicatinglikeaseasonofrealhousewivesBut it got me thinking: why do...
6 days ago • 2 min read
Not exactly the three p strategy you were hoping for on this gorgeous Tuesday but I gotta give it to you real. Tis the season for plotting offers. Planning BFCM offers and end of year promotions. And complaining that no one's biting. No one's buying... But why? For starters... 📉 Economic & Political Fuqboy Energy is At An All Time High: The economic rollercoaster is still a twisting. "No recession in sight for 2024" (according to U.S. Bank. BUT the finance bro's crystal ball shows a slowdown...
20 days ago • 3 min read
You know how when you're selling something with a hefty price tag, the urge to leave it all on the floor aka a butt ton of copy written to convince someone to drop some major cash creeps in? Well, that little voice ain't all the way wrong (it sorta is tho). That lil voice knows: it all boils down to trust, baby. Money's just a trust tool, right? I trust you'll deliver, you trust I'll value it. Fairy tale stuff, I know, but stick with me. Here's the real tea: it's all about the messaging. What...
24 days ago • 3 min read
You may or may have not noticed but I took a much needed vacay to my one of my new favorite places in the world: ✨ MEXICO✨ (slide show coming soon...) It was exactly what my soul and spirit needed. A little me time. A lot of besties time. Lots of time to practice my Spanish. Lots of savory and sweet morsels to pine over. BUT FOR THE FIRST TIME EVER.... I left behind my laptop. Never opened Outlook or Gmail. NOT once. And turned my slack notifications AWF! Emails still went out, client work...
about 1 month ago • 2 min read
We’ve covered a lot of ground this week, from getting your mind right to nailing your Three P’s. Now, it’s time for the pièce de résistance: the Proof & Benefit Cake! Layered Proof & Benefit Cake 🎂 No offer is complete without layers of yummy proof and enticing benefit sprinkles on top. Here’s what we’re talking about: Benefits: What your offer actually does for your customer Reviews: Real words from happy customers Visuals: Show, don’t just tell Testimonials: More detailed stories of...
about 1 month ago • 2 min read
Oh Hey Reader, You’ve got your mind right, you’ve nailed down your offer details. Now it’s time to aim that offer right at your people’s hearts (in a good way, not a creepy way). Let’s GOOOO! “Where my [your hive here] at?” 🐝 To make your offer irresistible, you need to know: Where they hang out (DMs, inbox, stories, mall, Pinterest?) Where they are in the purchase cycle (First time? Repeat customer?) How they feel about their desires, the problem you solve, and products like yours before,...
about 1 month ago • 2 min read
Ayo Reader, Yesterday, we talked about getting your mind right. Today, we’re diving into the second key to making yummy, delicious offers: Show me the deets… 📊 When it comes to your offer, clarity is king (or queen, or non-binary royalty). Here’s what you need to nail down: What exactly are you selling? A course? A candle? 1:1 coaching? Get crystal clear on what it is and what it ACTUALLY does. What’s your price point? Remember, anything under $40 is usually a no-brainer. But $400 or $4000?...
about 1 month ago • 1 min read
Hey Reader, Ever wondered why some offers make people throw their wallets at the screen, while others… crickets? 🦗 Well, grab your sunglasses, ‘cuz I’m about to drop some offer glow up brilliance on you. Let’s dive into the first game-changer: Get Your Mind Right! 🧠 Look, I know you’re f*cking brilliant. But here’s the tea: if you don’t believe in yourself or your offer, how can you expect anyone else to? This is especially crucial for my squad: Female or Femme-identifying folks Non-white...
about 1 month ago • 1 min read
Hey there, I’ve been thinking about how I’m not in as many coaching groups or masterminds as I used to be. Sometimes that makes me feel a little off the grid, you know? There’s one group I just wrapped up a year with, and it’s been incredible. It’s one of the few places where I’ve seen real momentum and significant changes in my business. But let me tell you, it wasn’t all rainbows and revenue. There were times I felt so resistant, so frustrated, so unsure if I was even cut out to be an...
about 2 months ago • 2 min read