We’ve covered a lot of ground this week, from getting your mind right to nailing your Three P’s. Now, it’s time for the pièce de résistance: the Proof & Benefit Cake! Layered Proof & Benefit Cake 🎂 No offer is complete without layers of yummy proof and enticing benefit sprinkles on top. Here’s what we’re talking about: Benefits: What your offer actually does for your customer Reviews: Real words from happy customers Visuals: Show, don’t just tell Testimonials: More detailed stories of...
13 days ago • 2 min read
Oh Hey Reader, You’ve got your mind right, you’ve nailed down your offer details. Now it’s time to aim that offer right at your people’s hearts (in a good way, not a creepy way). Let’s GOOOO! “Where my [your hive here] at?” 🐝 To make your offer irresistible, you need to know: Where they hang out (DMs, inbox, stories, mall, Pinterest?) Where they are in the purchase cycle (First time? Repeat customer?) How they feel about their desires, the problem you solve, and products like yours before,...
13 days ago • 2 min read
Ayo Reader, Yesterday, we talked about getting your mind right. Today, we’re diving into the second key to making yummy, delicious offers: Show me the deets… 📊 When it comes to your offer, clarity is king (or queen, or non-binary royalty). Here’s what you need to nail down: What exactly are you selling? A course? A candle? 1:1 coaching? Get crystal clear on what it is and what it ACTUALLY does. What’s your price point? Remember, anything under $40 is usually a no-brainer. But $400 or $4000?...
14 days ago • 1 min read
Hey Reader, Ever wondered why some offers make people throw their wallets at the screen, while others… crickets? 🦗 Well, grab your sunglasses, ‘cuz I’m about to drop some offer glow up brilliance on you. Let’s dive into the first game-changer: Get Your Mind Right! 🧠 Look, I know you’re f*cking brilliant. But here’s the tea: if you don’t believe in yourself or your offer, how can you expect anyone else to? This is especially crucial for my squad: Female or Femme-identifying folks Non-white...
16 days ago • 1 min read
Hey there, I’ve been thinking about how I’m not in as many coaching groups or masterminds as I used to be. Sometimes that makes me feel a little off the grid, you know? There’s one group I just wrapped up a year with, and it’s been incredible. It’s one of the few places where I’ve seen real momentum and significant changes in my business. But let me tell you, it wasn’t all rainbows and revenue. There were times I felt so resistant, so frustrated, so unsure if I was even cut out to be an...
28 days ago • 2 min read
Hey friends! It's with a thug tear that I have to announce the end of Stay Ready Co-Werk Summer Sessions -- June & July was good to us. But the past few weeks have either been a dud or I've been running after these kids, clients, and seagulls. So August you're off the hook but we hope to bring them back. Keep the calendar on your radar (maybe even refresh it after today). I'll be canceling all August instances (including today's) and may pick it up after the second week of September. In the...
about 1 month ago • 1 min read
Hola, !Reader! In today’s episode, I'm setting the record straight on the difference between simply selling a product or service and crafting an irresistible offer.(It’s fiyah!) I'm spilling the tea on a few tips, tricks, and industry secrets: ❤️🔥 The distinction between a product and an offer in the marketing world. ❤️🔥 The importance of identifying and addressing peripheral concerns and hesitations your audience has around investing in your core solution. ❤️🔥The role of meticulously...
about 2 months ago • 1 min read
🗣️ Mondy, Oh Monday, You be doing to Muuuuuch! 🎶 Just a friendly reminder that our Free Stay Ready Co-Work sessions are happening TODAY 3pm ET ONLY!!! Momma duties call on my end this AM but our afternoon, 3pm session is still on so see you there Here are the Meet-up links: ⏲️ 3pm ET Session: Stay Ready Co-Work Session #2 2 hour workday summers here we come :) See you there! FYI -- NO STAY READY CO-WORK SESSIONS THIS MONDAY, AT 12PM EST (but it will be on like Donkey Kong at 3pm ET): Add Em...
about 2 months ago • 1 min read
I've probably said or thought about this about 50-11 times from podcast to guest training. It's a simple idea, but it could make a big difference in how you connect with your audience. Look to businesses on the "other side" of the internet for juicy content inspo and copy spins that sell. What do I mean? Well, if you're running a service-based business, take a peek at what product-based businesses are doing (and vice versa). Peep it! 🍄 If you're a service provider: Notice how product...
2 months ago • 1 min read